Variable Data Printing

Variable Data Printing (VDP) is a form of on-demand printing in which elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the press, using information from a database or external file. Our digital presses coupled with software that can create powerful one-to-one marketing campaigns that can speak to your customers on a direct level. To really catch the attention of your customers, employ a fully customized marketing message which employs content that is highly relevant and custom tailored to a specific individual. The composition of the document can be completely varied – the images, text and layout can be tuned to your customer’s preferences.